Road safety campaign targets young people across Hertfordshire
Hertfordshire Fire and Rescue Service (HFRS) will host a series of events to highlight road safety messages for young people as part of National Road Safety Week from 6-12 May.
The week is backed by the Chief Fire Officers Association working in partnership with road safety professionals, police and other stakeholders, and coincides with the United Nations global road safety week.
HFRS has teamed up with county council colleagues, volunteers and other agencies to deliver powerful messages in the week-long campaign around the theme of “young people”.
The following two messages are at the heart of the campaign:
• let’s look out for each other – young children and pedestrians
• distraction to destruction – young drivers and the impact on pedestrians.
The following facts highlight the need to target safety messages at young people.
Road accidents remain one of the biggest single killers of young people in the UK. In Hertfordshire in 2011, 79 young people aged 17 to 25 were killed or seriously injured in road accidents. This age group accounted for 30.7 per cent of all car user casualties to be killed or seriously injured in the county.
National statistics also demonstrate the scale of the problem:
• in the UK, one in eight driving licence holders are 25 or under, yet one in three drivers who die on the roads is under 25
• an 18year-old driver is three times more likely to be involved in a crash than a 48 year-old
• one in five new drivers crash within six months of passing their test
• about 1,400 children aged 11 or under are killed or seriously injured on Britain’s roads every year. That’s almost 27 children every week.
As well as “impact days” using a crashed car at colleges and the University of Hertfordshire and a road safety road show at South Mimms Service Station, there will be school visits and public events at shopping centres. Halfords stores will give general accident advice, and operational crews throughout the county will be working with the county council’s safe and sustainable journey’s team to help deliver safety advice to young pedestrians with a special focus on journeys to and from school.
Community safety volunteers working with the county council’s Bikeability programme and Hertfordshire Police will deliver a CycleSafe family day at the Longfield Centre, Stevenage, from 10am to 2pm on Saturday 11 May.
There will also be a promotional trailer to raise safety awareness among motorcyclists using the A507 which has a high casualty rate. It will be at the Silver Ball Café from 3 May before moving along the A507 as a high profile mobile sign. Sunday 12 May marks the start of monthly A507 awareness days which will run throughout the summer.
Roy Wilsher, Hertfordshire’s Chief Fire Officer and Director of Community Protection, said: “Many more people are killed and injured on our roads than they are in fires. Working with our partners, we will deliver a powerful, focused and sustained message throughout the county to try and make a real impact on reducing the numbers of people killed or seriously injured on our roads each year.”
Senior Communications Officer, Hertfordshire County Council